Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Sales Hacker

MARCH 23, 2020

With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. On-demand training. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. SiriusDecisions Summit 2020.

Conference 78

Conference Webinar Metrics Travel Industry 78

Sales and Marketing Management

FEBRUARY 22, 2021

Regardless, 2020 will have an indelible impression on business operations for quite some time. Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Mereo

DECEMBER 21, 2023

JOEL REED SAW ANOTHER YEAR OF ORGANIZATIONAL MISALLIGNMENT The lack of coordination and cooperation between sales, marketing and product management — key drivers of revenue performance — continues to be a common issue placing an artificial limit on organizations’ potential for growth and ROI.

Ideal Customer Profile 45

Ideal Customer Profile Lead Rank Demand Generation Agencies B2B 45

Sales Hacker

FEBRUARY 3, 2020

Here are the 26 sales events in 2020 (organized by the season of the year) that we’re most excited about. Best 26 Sales Conferences in 2020. SaaStr Annual 2020. SiriusDecisions 2020 Summit. Sales Assembly Annual 2020. Seismic Shift 2020. G2’s Reach 2020. Less is more in 2020. We’ll wait!

Conference 90

Conference Scale Networking Industry 90

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. Following this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets?and and generate more revenue than ever.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

SBI

DECEMBER 30, 2019

Read “Sales Tools to Increase Tradeshow ROI” if you not only want to have better insight on event ROI but also want to ensure a higher ROI. There’s a difference between Active Demand and Demand Generation. Active Demand already exists.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81