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Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. Thanks for reading The GTM Newsletter!

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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. In this post, we highlight the top 10 for 2023: 1. By optimizing your website for mobile use, you can meet consumers where they are.

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How the Buyer's Journey is Changing in 2023 and 7 Ways to Keep Up, According to G2's Director of SMB Sales [+ New Data]

Hubspot Sales

As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. How to Shift Your Sales Strategy to Match the New Buyer's Journey in 2023. Which makes strengthening your implementation process a vital component for selling in 2023. Let's dive in.

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The Crunchbase 2023 Influential Women in Sales List

Crunchbase

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. In no particular order, here are 35 leading women in sales you should be watching in 2023. A note on our selection methodology The 2023 Crunchbase Influential Women in Sales List is a submission-based list.

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Two Tech Sales Stats to Make Your Day …and Two That’ll Make You Cringe

Emissary

Think of B2C experiences. They don’t (with the exception of the ones who bomb their LinkedIn inboxes with cold meeting requests). 1 Emissary, Winter 2023 Buyer Snapshot, n=1,128 2 Gartner, April Press Release 3 Emissary, How Execs Buy Enterprise Tech, n=673 4 Emissary, How Execs Buy Enterprise Tech, n=673 5 Emissary.

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15 X (Twitter) Optimization Tips to Boost Your Sales

Hubspot Sales

and 528 million globally in 2023, it remains a popular social media platform. And it’s not just me — your audience probably does, too — along with 48% of X users (2023). According to Search Logistics in September 2023, X users skewed heavily male — 68.1% It’s true whether you’re in B2B or B2C. compared with 31.9%

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Understanding the Value and Benefits of Guided Selling

Highspot

By adopting guided selling, sales reps are not pushing a product; they establish a meaningful connection with their buyers and show a commitment to meeting their specific needs. Guided Selling in B2B Sales Guided selling helps B2B sales reps understand business needs and align solutions with important priorities.