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Two BIG Reasons Your Prospecting Isn’t Working

Sales Hacker

Marketing and advertising emails make up 36% ( source ) of all emails marked as spam. Offer incentives and valuable content to ensure that subscribers stay engaged. Senders need to ensure that spam rates (as reported in Gmail’s Postmaster Tools ) are below 0.10% and never above 0.30%.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. Unlike pay-per-click advertising (PPC), SEO is an ongoing process that takes time to deliver results. What is a sales funnel? Final thoughts.

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6 Ways to Re-Engage Inactive Email Subscribers

Zoominfo

But, studies show that on average, an inactive subscriber is worth 32% of an active subscriber ( source ). Offer a unique discount code, an exclusive free trial, early access to a new product, or some other promising incentive. In fact, studies show the open rate for emails with a personalized message is 17.6%, compared to 11.4%

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The Ultimate Guide to Creating Your B2B Marketing Plan

LeadFuze

This article will outline a proven B2B strategy that I have developed over the years to help identify which segments are most likely to be your best customers, what they need and want from you as well as how marketing channels can provide them with this information. Pay per click (PPC) B2B advertising. What is a b2b marketing strategy?

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

In this article, I’ll share with you how you can turn your physical event into a successful virtual event. There are two crucial things you’ll need to prepare: The optin page where you advertise the virtual event. Think in terms of door prizes for attendees or another incentive. Create Opt-in Page & Email Sequence.

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8 Better Ways to Re-Engage Cold Prospects

The Spiff Blog

80% of business decision-makers prefer to get information from articles rather than an advertisement ( source ). Brand recall is 59% higher for branded content than any other type of digital advertisement ( source ). It might be a news article, industry report, YouTube video, inspiring Twitter thread– you name it.

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. This involves utilizing industry-specific language, examples, and case studies.