Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
The B2B playbook is changing. On owned media, digital advertising was once the name of the game. However, the next generation of marketing emphasizes the importance of media that’s owned, not just earned. A similar trend exists in the B2B world, with audiences subscribing to a brand’s podcast or newsletter.
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