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The Big CRM Question: Why Aren’t Your Sales Reps Using the Software?

Sales and Marketing Management

CRM stands for customer relationship management, which indicates that it’s a tool to manage, you guessed it, customer relationships. The software allows companies to organize their customer data in one place. Lead management systems allow salespeople to gain a visual representation of their deals.

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Top B2B Lead Generation Statistics for 2021

Zoominfo

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The B2B Marketing Advantage of LinkedIn. For B2B Marketing, Email Should be Personalized and Targeted. From #SXSW: Charting the Road Ahead for B2B Marketing.

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Top Lead Generation Statistics for 2018

Zoominfo

Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

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Ways the Outbound Sales CRM Accelerates your Conversion Rate

Apptivo

Maximizing Your Sales with B2B CRM Why not consider the age of automation, where everything from household chores to colossal construction projects can be efficiently managed? Outbound sales tools are software applications, platforms, or technologies designed to assist sales teams in reaching out to potential customers and prospects.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

A defined lead-management system so top priority leads are routed appropriately across both teams. McKinsey found that 72% of the fastest-growing B2B companies say their analytics are effective in helping them with sales planning, compared to 50 percent of the slowest growers.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

She is passionate about managing and motivating others and working in high-pressure, fast-paced collaborative environments. Andrea Austin – VP at Nokia Software | Published Author. She was recognized as a leading sales mentor by Women in Sales North America. Brooke Bachesta – SDR Manager at Outreach.