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The Future of B2B Sales

Sales and Marketing Management

Author: Brad Soper, Andree Radloff and Mark-Daniel Rentschler What will sales divisions look like in the future? There are five developments that companies should pay attention to if they want to be competitive: Traditional sales forces will be cut in half. Sales will become too complex to stay a one-man show.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

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Campaign Attribution Models

InsightSquared

You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. And the cons? B2B Marketing.

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Campaign Attribution Models

InsightSquared

You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. And the cons? B2B Marketing.

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How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

Thanks to excessive entertainment, reams of content, and a barrage of advertisements, we’re swamped with information that we struggle to process. To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Have you ever had a sales rep rap to you?

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Taking Us Back—and Bringing us Forward—to a Stable Society

Pipeliner

When sales is successful and beneficial, age-old principles and characteristics are involved. If we go back in time, rediscover these, and bring them forward to be fully applied today, we see that they benefit not only sales and commerce but all of society. Meaning in Sales. Looking Back.

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Mobile Optimization for B2B. What Marketers Really Think about It

Cience

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. I sometimes start my research for B2B products/services via mobile if something pops into my head when I’m not at a desktop PC, like when I’m traveling or in the evening.

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