Advertising Call-back Demand Generation Meeting 
Zoominfo
OCTOBER 5, 2021
If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. The following metrics will give you a good idea of how misaligned your teams currently are: Percentage of marketing-generated leads that sales follows up with.
Zoominfo
JULY 25, 2023
In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. But the long-running effects of digital disruption, coupled with the sudden shock of COVID-driven remote work, have changed the game.
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Zoominfo
FEBRUARY 25, 2021
What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. it’s called SOCIAL media, after all?—offers Inbound Marketing.
Zoominfo
FEBRUARY 25, 2021
What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?
SBI Growth
JANUARY 31, 2013
You exit the meeting with a plan to move forward. The CMO world of multiple channels, social media, content marketing, demand generation, and lead development extends the importance of messaging to a much broader scale. A far cry from the days of worrying what went into print advertising! Is it a strategy built on hope?
The Pipeline
APRIL 29, 2011
I’m going to debunk the myth that sheer activity is the ONLY thing that matters along with two other myths that hold you back from getting more clients. 3 Sales Lead Generation Myths That Will Hold You Back From Closing More Sales. The water backs up and nothing moves through. Calling these “leads” borders on insulting.
The Pipeline
AUGUST 12, 2011
.” Sarah, a sales representative who worked for me, plopped down in my office to relate a frustrating phone call she had just concluded with one of our customers, Darren. The experience had left her drained, and she needed to update me, in case Darren decided to take the conversation up a notch and call me. Cold calling.
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