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How to Reach Decision Makers Every Time

No More Cold Calling

A referral is the best way to get a meeting with the decision maker. There are two parts to the sales process: Part One: Getting meetings with decision makers. You get an introduction to your prospect, and you get a meeting with the decision maker. If you don’t get the meeting, Part Two doesn’t matter.

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Pitch Your Product in Two Sentences

Mr. Inside Sales

Instead of opening your calls like: “Oh hi, this is _ _ with __ and my company, XYZ, is a leader in national and international shipping and freight services with offices in the top metropolitan cities across the world. To see how we can help you, I’d like to schedule a brief, 10-minute meeting next week…”. Less is more.

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Don’t Miss This Event: The Gatekeeper Died

No More Cold Calling

Register for Back in The Black Sales TV—first episode on January 19. And certainly not when you cold call. Newsflash: Most CEOs do not respond to cold calls or emails, and neither do their gatekeepers. A lot of them keep calling, hoping to eventually get past her. They know it’s a pesky telemarketer calling.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Cold calling typically refers to reaching out to prospects before they’ve engaged with your brand at all. This is why lead scoring exists.

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

You can use paid social ads, email drips, phone calls, and sometimes even direct mail to make sure. Target your prospects with paid social media, advertising your presence at the event. You can also advertise free demos or other promotions. Call cadence. Motivate Attendees to Visit Your Booth or Book a Meeting.

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Fundamentals of Sign Sales Part I

Adaptive Business Services

Signs as Advertising. You are selling advertising. If they spend money on advertising, they have a budget that could be redirected. Where, what, and how do they advertise? Compare signs to traditional advertising. It is not interruption advertising that gets skipped on a DVR or changed to another channel.

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Vera Stewart Doesn’t Take No For An Answer | A Story of Persistence

Sales Gravy

Southern Home Cook Turned Nationally Recognized Celebrity Chef Vera’s entrepreneurial journey started back in her undergrad days, baking cakes and pies for her chemistry professor just to get a passing grade. She demonstrated exactly how she could help them sell more advertising.