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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. That’s one of the reasons ZoomInfo created WebSights , which enables you to understand which companies are researching your product and retarget them efficiently in campaigns. Not so much.

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The Ultimate Guide to B2B Leads: Strategies, Tools, and Best Practices for 2024

Lead411

Email Marketing Personalized Campaigns: Craft personalized email campaigns that address the specific needs of your prospects. Paid Advertising Google Ads: Use targeted pay-per-click (PPC) campaigns to reach potential leads searching for relevant keywords.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. This category includes two primary models: 1.

Lead Rank 236
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Marketing Attribution: The Beginner’s Guide for B2B

Zoominfo

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. The model you select depends on your specific strategy and campaign objectives. This category includes two primary models: 1.

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The Recruiter’s Guide to Web Analytics

Zoominfo

The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Studies show that recruiters who use analytics significantly outperform recruiters that don’t use analytics ( source ). Paid advertising. Keep reading! Job boards.

Analytics 208
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How to Best Utilize Sales Technology for Optimal Results

Pipeliner

Through the ability to manage customer relationships, conduct market research, and explore the analytics of your business, you can create a sales model that brings you optimal results. consumers think that a positive experience with a brand is more influential than great advertising. Improve marketing campaigns based on feedback.