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How to Develop a Successful Go-to-Market Strategy

Zoominfo

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration.

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5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Here’s some of the top ways we see marketing and sales teams using CRM data to move the needle on pipeline and revenue.  . Also, the pain of CRM data hygiene, but that’s a topic for another time.

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Rethinking Account-Based Sales and Marketing for the Next Opportunity in 2021

Sales Hacker

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. They are only engaging in one-to-many ABM and one-to-few ABM, and they are missing opportunities to drive sales cycles with target organizations that are stuck in status quo.

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How To Build Your Go-To-Market Strategy

Zoominfo

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Measurements of Success: Tracking success with agreed metrics (between sales and marketing) steers the course for current and future marketing strategies. GTM strategies also help with maximizing customer lifetime value (CLV).

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! Data Quality and Management.

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How To Write Follow-up Email Subject Lines That Double Your Response Rates

SalesHandy

Follow-up persistence pretty much dictates sales outreach efficiency — as Robert Fillmore quotes, 96% of deals close after the 5th touch. So how do you get a response (and hence close) earlier and make your sales cycle shorter ? By tweaking your follow-up email subject line. Follow-up subject line tips to boost opens and responses.

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How To Write Follow-up Email Subject Lines That Double Your Response Rates

SalesHandy

Follow-up persistence pretty much dictates sales outreach efficiency — as Robert Fillmore quotes, 96% of deals close after the 5th touch. So how do you get a response (and hence close) earlier and make your sales cycle shorter ? By tweaking your follow-up email subject line. Follow-up subject line tips to boost opens and responses.