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What’s New: Enhance, Chorus Integration, and Page-Level Intent

Zoominfo

Our most recent product updates span our recruiting, marketing and sales platforms to make sure you’re well-equipped to hit your number, wherever you sit in your company. We’re diving into the latest and greatest from ZoomInfo in the video below, and read on for a more in-depth look at some of our newest features and updates.

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Setting SMART Goals for Paid Advertising with Local Business Clients

BuzzBoard

Introduction to Paid Advertising and Its Significance for Local Business Clients Paid advertising holds great promise for local businesses, rapidly emerging as a powerful aspect of digital marketing. A deep understanding of paid advertising requires insight into SMART goals , a critical part of strategic planning.

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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.

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The Most Effective Principles for Intentional Growth in Business (video)

Pipeliner

The Five Principles of Intentional Growth: A Conversation with Ryan Tansom As a podcaster, I have the privilege of engaging with some of the most brilliant minds in the business world. His experiences there led him to develop the intentional growth framework, a concept that we delved into during our conversation.

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Differences in Intent Data for B2B Sales

Lead411

Differences in Intent Data for B2B Sales. Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings. What are the different types of Intent Data? Traffic Intent. Content Intent. Review Intent.

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The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data

SugarCRM

The game has changed, with more and more buyers doing research outside the typical sales process. Add in economic ups and downs, and you’ve got a real sales rollercoaster. So, what’s happening? Sales intelligence tools! What is Intent Data? Back in the day, it was merely a rolodex for cold calling.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Intent data is a great way to create a list of customers who are showing interest in your products.