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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.

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Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence? What Do Sales Intelligence Tools Do?

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Differences in Intent Data for B2B Sales

Lead411

Differences in Intent Data for B2B Sales. Intent data is a popular way for companies to connect with customers that may be passively researching solutions that align with that company’s offerings. What are the different types of Intent Data? Traffic Intent. Content Intent. Review Intent.

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The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data

SugarCRM

The game has changed, with more and more buyers doing research outside the typical sales process. Add in economic ups and downs, and you’ve got a real sales rollercoaster. So, what’s happening? Sales intelligence tools! What is Intent Data? Back in the day, it was merely a rolodex for cold calling.

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Identify prospects through website visitor insights

Zoominfo

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Businesses could use telemarketing as a channel to generate consent for email marketing, converting the prospect to an inbound, consent-based contact. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target.

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How To Pinpoint B2B Customer Pain Points

Zoominfo

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

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