Zoominfo

JANUARY 15, 2021

According to a study by Edelman, 88% B2B of decision-makers believe that thought leadership is effective in enhancing their perceptions of an organization—yet only 17% of them rate the quality of most of the thought leadership they read as very good or excellent. Your content should present your brand as a thought leader.

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Increase Sales

SEPTEMBER 7, 2012

Also, marketing is not just paid advertising, glossy brochures or “fancy dancy” websites. And very few small business sales training programs, seminars, webinars, workshops focus on effective marketing less alone the purpose of marketing that being to: Attract Attention. Let me please repeat that: Marketing is not Selling!

Small Business 147

Small Business Small Business Training Decision Maker 147

Sales Hacker

APRIL 13, 2020

Conferences and workshops are obviously being canceled, and the associated costs are significant. However, the presence of so many people, including key decision makers stuck at home searching for things to do, is an obvious opportunity. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

Customer Centric Selling

MARCH 30, 2015

While flipping through it, I noticed directly in the middle an advertisement for a two-day negotiation skills seminar. Sign-up now for Frank''s next workshop in Boston, coming May 5-8. On a recent flight home returning from vacation I picked up the magazine from the seat back in front of me.

Negotiation 40

Negotiation Decision Maker Advertising Advertising 40

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Featured Video: Dave Kurlan Explains How to Get a Prospect’s Attention.

Channels 187

Channels Face-to-face Video Hubspot 187

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. Featured Video: Dave Kurlan Explains How to Get a Prospect’s Attention.

Channels 100

Channels Video Hubspot Face-to-face 100

Mindtickle

JUNE 21, 2023

Whether you’re a seasoned sales pro or just starting your journey, understanding and speaking the language of sales is essential to connect with prospects, build relationships, and close deals. BANT BANT is an acronym commonly used in sales to qualify and assess potential leads or prospects.

Lead Rank 52

Lead Rank Top of Funnel Lead Scoring Sales Qualified Lead 52