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GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). In a prior life, Amit also led product and UX teams at Yahoo and Oracle. Building a successful marketing strategy with limited funding.

Oracle 79
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Rahim Fazal: From Rap Artist to Silicon Valley CEO

Gong.io

I had gotten pretty excited about new models in advertising. Having nothing to do with my life except hang out with my friends, who are a couple of engineers, and start hacking on that platform. And ultimately that is what got the attention of Oracle. I don’t think I truly understood go-to-market.

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MQLs? Aligning Marketing Metrics with Revenue Goals

Sales Hacker

Those three little letters that can stir up so much debate in the marketing and go-to-market world. What I mean by MQLs is Marketing Qualified Leads. Now, let’s take this idea and apply it to the world of marketing metrics. There are still marketing teams that don’t own a revenue number, which is crazy.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

VP Europe Sales, Presales and Marketing. Vice President of Sales and Marketing. Vice President of Sales, Metro Markets. Team Lead, North America – Global Marketing Solutions. S&P Global Market Intelligence. VP Sales, Mid-Market. Shay Rowbottom Marketing. Leadership. Sales Development.

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Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. Data is at the core of every go-to-market motion. It will be purpose-built for go-to-market teams to identify actual buying centers rather than legal entities with no purchasing power.

Lead Rank 246
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Trust & Brand: How Chris Morgan Helped Build MOAT from $0 to $100M in ARR with less than $20M & 4 years

Crunchbase

Interview with Chris Morgan, CRO at MOAT (acquired by Oracle) hosted by Rajeev Batra, Enterprise Investor at Mayfield. Chris Morgan is the CRO of Moat , which was acquired by Oracle in 2017. He joined MOAT, a Mayfield investment that was later acquired by Oracle for more than $800M, as their first VP of Sales. Chris’ Background.

Oracle 93
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B2B Marketing Guide

OutboundView

Why Did We Write This B2B Marketing Guide? This B2B marketing guide was written to provide a high-level overview of the key components included in a B2B Predictable Pipeline Strategy. Who is This B2B Marketing Guide For? Every single company struggles with deciding how to allocate sales and marketing resources.