Remove Advertising Remove Enterprise Remove Incentives Remove Prospecting
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect.

Scale 130
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How to Create a Sales Plan: The Ultimate Guide

Hubspot Sales

Your goal should also be closely tied to your high-level business goals; to give you an idea, if the company is trying to move upmarket, your goal might be “Acquire 20 Enterprise logos” rather than “Sell X in new business” (because the former will encourage you to solely chase deals rather than focus on the right type of customers).

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SaaS Sales 101: Your Guide to The Perfect SaaS Sales Strategy

Sales Hacker

Traditional sales: For SaaS companies, traditional usually means marketing the company as much as possible, building brand awareness, and generating interested prospects. Once you have a pool of prospects who have heard of the brand and might be interested in the product, you can begin working with them individually to close the sale.

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Sales Hacker’s 35 Most Influential Women in Sales

Sales Hacker

Andrea has led numerous sales initiatives and teams at enterprise software and solution providers, including Varolii, IBM, Symphony Technology Group, Vitria Technology, DigitalThink, and PeopleSoft. Tracy Eiler has been driving marketing strategy at both cloud-based and traditional enterprise technology companies for 25 years.

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SalesProCentral

Delicious Sales

Prospecting (4539). Advertising (694). Incentives (379). Advertising (694). Enterprise (471). So many prospects and clients to kill, so little time. But don’t worry; salespeople all over the world are doing their damnedest to kill as many prospects and clients as possible every day. Sales (12918).

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8 Better Ways to Re-Engage Cold Prospects

The Spiff Blog

Here’s a scenario that any salesperson can relate to, whether they’re an entry-level sales rep or an expert seller with decades of experience: a prospect demonstrates interest in a product, responds to inquiries with enthusiasm– and then, out of nowhere, they disappear. What’s wrong with “touching base” with cold prospects?

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Get Over Your Fear of Marketing Automation Software

SugarCRM

Modern marketing automation software (MAS) no longer suffers the stigma of being too complicated for anyone but a large enterprise technology company to adopt. Marketing automation is built to do most of your heavy lifting by engaging new visitors and prospects in a meaningful way automatically, even while you’re sleeping or on holiday.