Pointclear

MAY 10, 2012

Chris has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media’s Maturing: In-House Resources & Social Advertising.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

The Spiff Blog

JUNE 8, 2023

80% of business decision-makers prefer to get information from articles rather than an advertisement ( source ). Brand recall is 59% higher for branded content than any other type of digital advertisement ( source ). It might be a news article, industry report, YouTube video, inspiring Twitter thread– you name it.

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

SalesHandy

OCTOBER 28, 2022

In fact, several studies have shown emails consistently outperform any other type of lead generation method, especially in terms of effectiveness. Inbound lead generation brings in leads through activities such as social media ads, video marketing, content marketing, blogs, infographics, etc. Pay-per-click (PPC). Glad you asked.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Nutshell

AUGUST 28, 2023

Presenting Whether you’re doing an on-site demonstration for a potential client or using video conferencing to present a software solution, presenting is your sales team’s opportunity to lay out a compelling, personalized case for how your product or service will fulfill the prospect’s immediate needs.

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

LeadFuze

DECEMBER 31, 2021

Pay per click (PPC) B2B advertising. Video marketing. Video content is a growing trend and has become an important part of the mix. Create an incentive compensation plan for every market segment. The incentive structure must be clear in order to avoid confusion, since everyone needs different motivations.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Sales Hacker

APRIL 13, 2020

Let’s touch on a couple of headline stats behind the value of webinars and video conferencing. And just as importantly, because people on the internet are just one click away from watching a cat video on YouTube, it’s hard to keep their attention. Just as importantly, video conferencing helps generate accountability from attendees.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

LeadFuze

DECEMBER 31, 2021

If youre interested in this [checklist, guide, video], I can send it to you or we could talk on the phone and go through it together. This study by HubSpot shows that you should try to reach your prospects during the week. Statistics and Case Studies. Here are some case studies that show how personalization can work.

Email Marketing 52

Email Marketing Marketing Lead Rank Lead Scoring 52

Sales Hacker

APRIL 21, 2022

These enterprise features are usually the incentive for the company to purchase the bigger package. Building a brand can require advertising spend, but there’s also in-house solutions for companies to move the needle. Beyond the website, companies should invest into brand advertising to make sure their brand is known.

Ideal Customer Profile 85

Ideal Customer Profile Marketing Enterprise Enterprise 85

Sales Hacker

APRIL 26, 2019

In college, I worked to minimize student loans, and studied business because I’m fascinated by it.” OR… “I won the top sales incentive trip the last three years.” Or maybe sales came to you later in life by studying it in college, or selling t-shirts for your fraternity, or when you stumbled upon a blog about sales.

Hiring 21

Hiring How To Skype Promotion 21

Sales Hacker

DECEMBER 21, 2020

Or, go for a multi-channel marketing automation solution that can cover anything from your digital advertising to your social media accounts. Educational videos. Case studies. Advertise it on industry platforms and online communities. A great B2B lead generation tactic you can use is to offer incentives for social shares.

Paid Content 104

Paid Content Lead Generation Top of Funnel Lead Rank 104