Pipeliner

MAY 10, 2021

Videos have transformed the digital industry. Whether it is business, education, technology, entertainment, news, or even just random facts, videos help you to gain popularity on Social Media. You can easily grow your business on social media with these 5 Ways to Use Videos for Marketing. Instructional videos.

Social Media 98

Social Media Media Video Marketing 98

Connext Digital

NOVEMBER 19, 2018

The prominence of mobile devices has also made mobile advertising an excellent channel to market your business. Mobile advertising easily puts your message in front of your audience at the right time—and more often than not, it’s on social media. Banner Advertisement. Native Advertisement. Video Advertisement.

Advertising 66

Advertising Advertising Social Media How To 66

Connext Digital

FEBRUARY 5, 2019

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

Advertising 49

Advertising Advertising Campaigns Top of Funnel 49

Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

SocialSellinator

SEPTEMBER 23, 2021

Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. Tip #4: Use Subtitles in Video Ads. Video is one of the most powerful ways to get your message across. Utilize the power of words on video ads on Facebook, and you will get more views from your potential clients.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Zoominfo

OCTOBER 5, 2021

Write with Classic Hollywood Elements – Hewlett Packard HP’s video “The Wolf” tackles a topic that has the potential to seem dry and uninteresting: printer security. Sure, you might not have the budget to feature Hollywood stars in your videos, but you can still learn a lot from HP’s unique approach to B2B storytelling.

Examples 130

Examples B2B Microsoft Case Study 130

BuzzBoard

FEBRUARY 28, 2024

Exploring Case Studies of Small Businesses and Their Digital Marketing Success The allure of digital marketing success consistently attracts attention, especially with small businesses due to the vast potential for growth. Consider the organic skincare company that spearheaded their digital marketing campaign with personalized video content.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Smooth Sale

APRIL 5, 2019

As a business owner, you probably know how much boost Facebook advertisements can give your brand. The common mistake advertisers make that diminishes the effectiveness of the advertisement strategy, is hastily putting together a simple ad. Facebook advertising offers a wide variety of ad placement options.

Facebook 90

Facebook Cost Per Click Advertising Advertising 90

Hubspot Sales

OCTOBER 5, 2023

If you use videos in your social selling strategy, Instagram is a good place to be because it has the highest ROI for marketing videos. Instagram 77% of sellers who sell products directly on social media apps use Instagram, making it the second-most popular social selling channel.

Social Selling 92

Social Selling Channels Social Media ROI 92

Zoominfo

APRIL 9, 2019

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. 400 hours of video are uploaded to YouTube every minute.

B2B 100

B2B Marketing Lead Rank Lead Scoring 100

Zoominfo

AUGUST 19, 2018

According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). The right candidate will use their social strategy to drive leads—organic and paid—through content distribution, brand recognition, and paid advertising programs. Manage your online reputation.

Hiring 174

Hiring Social Media Media Distribution 174

Zoominfo

AUGUST 26, 2019

You create a video advertisement featuring a man and woman shopping for workout clothes online. You create the same video but slightly alter the storyline. Studies show that only 13% of consumers cited frequent interactions as a reason they have a relationship with a specific brand. Show your company’s values.

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

Nutshell

JULY 10, 2020

Use as many pictures and videos as possible. Answering some of these questions upfront in videos, written, or graphical form, can show the buyers that you’re worth reaching out to about this stuff. Linkedin advertisements , real estate marketers prefer to call it a goldmine. Don’t leave your fans hanging!

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. They have a need and are interested in exploring different service providers to solve their problems.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Zoominfo

MARCH 9, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. pricing page, case studies). Cost per Lead – This metric can be calculated by dividing the cost of advertising by conversion. Frequently Asked Questions.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

BuzzBoard

FEBRUARY 23, 2024

A successful strategy involves using geo-targeted advertising and local SEO. Rich content, optimized images, and videos enhance website traffic, while keyword optimization makes your enterprise more searchable. Disruptive Advertising is another noteworthy agency in this field.

Small Business 52

Small Business Small Business Advertising Advertising 52

Sales and Marketing Management

AUGUST 5, 2019

When you only see colleagues in a weekly video call or chat, it’s difficult to build strong comradeship that makes for effective communications. However, there are many real-life examples and studies that prove that remote working is a feasible option. A lack of community.

Face-to-face 184

Face-to-face Small Business Small Business Salary 184

Zoominfo

JANUARY 11, 2021

ACTION TIP: Ask customers to give a short video response (versus the standard written review). ACTION TIP: Send your prospect the demo video while you’re on the phone. See the video case study. Ask them to follow you on social media. Goodbye, objections. It’s all about the data.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

Zoominfo

JANUARY 11, 2021

ACTION TIP: Ask customers to give a short video response (versus the standard written review). ACTION TIP: Send your prospect the demo video while you’re on the phone. See the video case study. Ask them to follow you on social media. Evaluation Stage: Crush Buyer Objections with Personalized Service. Goodbye, objections.

Customer 130

Customer Social Media Top of Funnel Loyalty 130

BuzzBoard

FEBRUARY 15, 2024

Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising. Content Creation Powerhouse: Influencers excel at creating engaging content—photos, videos, stories—that capture attention and spark conversations.

Social Media 52

Social Media Influencer Promotion Media 52

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

Channels 220

Channels Marketing Lead Rank Outsourcing Services 220

Pipeliner

JANUARY 21, 2022

These days, every business should consider the fact that when it comes to getting online, smartphones are becoming increasingly popular every year Or sharing creative short videos and increasing Facebook and Instagram ads. Reviews, video conferences , online meetings, etc. Targeted Advertising. How can you apply this tool?

Trends 52

Trends Marketing Advertising Advertising 52

Sales Hacker

NOVEMBER 11, 2020

Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. Finding white space for advertising is important. Case Study: Gong vs. Chorus Messaging. What is Competitive Intelligence?

Competition 98

Competition Advertising Advertising Hiring 98

Smooth Sale

JANUARY 18, 2023

According to a study, color psychology can influence brand recognition by up to 80%. The study found that blue was most commonly associated with trust and security, while red was associated with excitement and energy. According to a study, brands embracing an emotional connection are more likely to be chosen over those without one.

Strategy 78

Strategy Hiring Loyalty Study 78

Smooth Sale

JANUARY 11, 2022

According to a Harvard Business School study, responding to customer evaluations results in a higher overall star rating. Re-marketing is a sort of internet advertising where companies connect with and target users who have previously interacted with their website or other information. Doing so will help grow business in 2022.

Social Media 78

Social Media Strategy Marketing Hiring 78

BuzzBoard

FEBRUARY 16, 2024

Do not forget the impact of video testimonials. Case Study: Successfully Gathering Testimonials from Small Business Customers When promoting your local business, nothing is as compelling as a glowing testimonial from a satisfied customer. Review successful case studies here. Vote Up +0 Vote Down -0 You already voted!

Small Business 52

Small Business Small Business Customer Referrals 52

Hubspot Sales

JANUARY 26, 2023

Marketing in such a massive pool of people would be like finding the needle in a haystack with conventional advertising. Others expand their video offerings, generating revenue from YouTube or Patreon. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Offering ebooks?

Social Media 94

Social Media Case Study Media Fashion 94

Anne Miller

FEBRUARY 5, 2020

Getting the attention of your customers, whether in an advertisement, email, social media post, or presentation, can be a challenge. Studies have shown that evoking emotion in business communications and advertising can have a positive impact on sales. customer’s attention in print or in person.

Advertising 79

Advertising Advertising Social Media Coaching 79

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

Channels 100

Channels Marketing Outsourcing Services Lead Rank 100

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. case studies, one-pagers), frequency, and distribution channels.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

Marketing Plan: Encompasses market research, target audience identification, advertising, content creation, social media strategy, and overall brand positioning. This collaboration extends to content creation, advertising, and customer relationship strategies. case studies, one-pagers), frequency, and distribution channels.

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Hubspot Sales

MARCH 2, 2020

Generation Z is the first generation to be raised entirely in the internet age — a childhood where smartphones are practically omnipresent and dedicating 23 hours per week to streaming video content is commonplace. According to a study by IBM and the National Retail Federation , Generation Z still prefers shopping at brick-and-mortar stores.

Social Media 111

Social Media Strategy Buyer Persona Retail 111

Hubspot Sales

NOVEMBER 30, 2020

In a study by Thomas Gilovich and Kenneth Savitsky , they conducted this experiment to see how many people noticed the shirt (yes, with a Barry Manilow t-shirt). According to the study, less than 50% of the people were able to recall the shirt. Don't you hate it when you're watching a video and you're interrupted by an irrelevant ad?

Promotion 107

Promotion Lead Rank Lead Scoring Inbound 107

Pipeliner

AUGUST 25, 2023

Let’s explore some examples: Case Studies We’ll take a peek into the world of SellerPlex, an Amazon sales and management consultancy. Instead of just offering testimonials, they’ve carved out a dedicated space on their website for in-depth case studies. It’s storytelling but with a dash of tech and a sprinkle of authenticity.

Maximizer 52

Maximizer Social Media Hotels Case Study 52

Smooth Sale

FEBRUARY 19, 2022

Training and Studying. Training and studying are mutually beneficial for employers and employees. It’s best to utilize training centers to encourage your employees to undertake training or further study. Training and further study provide more senior roles and promotions and promote health and wellbeing.

Hiring 78

Hiring Promotion Policies Study 78

Zoominfo

OCTOBER 5, 2021

Search, social media, advertising, and email are all valuable distribution channels that must be developed to carry your unique message to prospective customers. pricing page, case studies). Cost per Lead – This metric can be calculated by dividing the cost of advertising by conversion.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

Crunchbase

FEBRUARY 22, 2021

According to a recent study, 60 percent of customers decide to talk to a sales rep during this stage. Make sure to always use your reviews to advertise yourself on your website but also elsewhere. Use video to target prospects at each stage of your sales pipeline. The question is: How do you create videos that actually work?

Paid Content 98

Paid Content Pipeline Top of Funnel Hiring 98