Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive
Sales and Marketing Management
SEPTEMBER 28, 2020
Sales and marketing teams have been slashed, and pipelines are running dry. Many small businesses were operating with extremely low margins before the crisis began, some operating at a loss or only breaking even. No matter how long it takes to recover, leaders must come up with new and creative ways to fill pipelines and close deals.
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