How Much Should You Invest in Sales and Marketing as a Percentage of Revenue?

Tony Hughes

Salesforce and NetSuite are the most relevant with WiseTech added to this illustration by me with Graham's permission.risen. Customers speaking to the product power and quality is 100 times more valuable that advertising, social media or cold calling. Warren Buffett (main picture) is investor extraordinaire and focusses on key metrics that drive profitable growth.

Curing the tension between sales and marketing: A Q&A with Nutshell Co-Founder Guy Suter


We had tried everything out there in the market, including Salesforce and NetSuite and Infusionsoft, and it either didn’t meet our needs or felt like it was overly complicated. Nutshell just did fabulous work over the last two-plus years building our content program, and we took a look at it and said, “Wow, it turns out that our content marketing, and putting valuable information out in the world, is outperforming paid advertising.”

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We Drink Our Own Champagne: Cheers to Happy Selling!


In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies. He has had a successful career in new emerging markets, groundbreaking technology, online lead generation and direct response advertising campaigns across multiple verticals. I have been in technology sales for more than 16 years—six of which have been at Velocify.

Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Demand for Interactive White Papers, Diagnostic Assessments, ROI Calculators and TCO Comparison Tools Drives Growth.

NetProspex Product Review: Powerhouse for Lead Lists

Green Lead's B2B

Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance, NetSuite or Oracle. NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.'

Everything You Need to Know About Choosing the Best VoIP Providers

Sales Hacker

This offers calling, auto attendant, conference bridge, texting, chat, and integration with Zendesk, Netsuite, and Salesforce. Vonage has both residential and business plans, making it one of the more heavily-advertised services on the list.