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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

A McKinsey survey of close to 3,500 decision makers found that customers want a more personalized experience. A Moengage survey backed up that research — 27 percent of respondents said they were “most frustrated by receiving irrelevant content or product messages.” Video Content Won't Be Just for B2C Brands Videos are everywhere.

Trends 106
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Sentiment analysis helps you pick up on customer attitudes quickly to tailor your strategy to fit their preferences. How do you track customer sentiment? The first step of sentiment analysis is to collect customer sentiment data.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. Sentiment analysis helps you pick up on customer attitudes quickly to tailor your strategy to fit their preferences. How do you track customer sentiment? The first step of sentiment analysis is to collect customer sentiment data.

Analysis 176
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Types and Importance of CRM

Apptivo

Collecting data and understanding customer behavior is only the beginning. CRM embodies concepts, principles, practices and guidelines that determine how the organization wants to build a good relationship with the customers. CRM helps you with the following: Track user activities and behavior on your website. General CRM.

CRM 52
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Manage Customer Satisfaction with a Crisis Management Plan

Sales Hacker Training

What’s your customer service horror story? The customer service that was so bad, no discount or Black Friday deal could entice you back. According to a report by American Express , more than half of all Americans have scrapped a planned purchase because of bad service. What Is a Customer Satisfaction Crisis?

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What Air Crash Investigations Didn't Tell You About QF32 (Airbus A380)

Tony Hughes

This is an unlikely but true story about iconic brands being protected by an amazing airline captain , the power of social media, and how to create customer-centric culture. The largest passenger airliner in the world was severely degraded and had probably lost 50% of system networks and 65% of the aircraft’s roll control.

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14 Pro Tips for Running a Successful Business

Hubspot Sales

Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. There's a reason why airlines instruct us to place our own oxygen mask on before helping others: if we don't take care of ourselves, we can't take care of someone else. Source: Capterra. That's good.