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What Is Lead Distribution and How Can You Use It?

Nutshell

There are numerous ways you can do this, but most of them focus on assigning leads to the sales reps most qualified to convert them. For example, a sales rep who specializes in airline company clients would be the perfect person to manage an airline lead. Why is lead distribution important?

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Precise Account Management Through CRM

Pipeliner

Account management is a considerable job—and one of the most important for a sales professional. Account management consists of several key functions, all of which add up to happy customers. Account management is most precisely conducted through CRM. Classifying Accounts Through CRM. You must do that.

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Precise Account Management Through CRM

Pipeliner

Account management is a considerable job—and one of the most important for a sales professional. Account management consists of several key functions, all of which actually add up to happy customers. Account management is most precisely conducted through CRM. Classifying Accounts Through CRM.

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The Vital Importance of Account Planning

Pipeliner

This is so true that Pipeliner CRM is one of very few CRM solutions that empower real account management, without an additional module. For example, a year ago your key accounts might have been airlines. Such planning must include research and a decent amount of prediction. Account Planning Basics.

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Going Global Means Going Digital

Pipeliner

Simplification: Pipeliner CRM. Along with the rest of the world, sales has become increasingly complex, too. Where once there was simply a couple basic hats—a “salesman” and the manager—today we have field sales, inside sales, SDR sales, vertical sales, horizontal sales, and much more.

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Sales Enablement: What Must Be Enabled Before People?

Pipeliner

Most companies, when they engage in sales enablement, focus on the sales manager and pound on them to coach salespeople. In our last article, I painted the picture of a holistic customer process with an airline. This flexibility must be reflected in the technology, such as the CRM, being employed by the company.

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Create Value by Providing Choice

Pipeliner

For example, people will pay more for airline tickets that can be rescheduled without penalty. Pipeliner CRM empowers salespeople to provide choice. This is because customers rely on salespeople to expand their range of choices. Some products are sold simply on the basis of providing choice. Download a free trial now.