article thumbnail

Good Reads for B2B Sales - Cold Calling Revisited

Pointclear

Modeling is more effective if managers and salespeople set asside time for pre-work and analysis after observation. Going Beyond Cost-Benefit Analysis. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect.

article thumbnail

Apples And Oranges

Partners in Excellence

Recently, I read an article, “ What’s Wrong With Solution Selling.” ” It was the result of deep research into the performance of organizations with solution selling approaches and those with transactional selling approaches. There were some interesting aspects of the research.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What's the Difference Between Sales and Marketing? A Simple & Easy Primer

Hubspot Sales

Salespeople are responsible for managing relationships with potential clients (prospects) and providing a solution for prospects that eventually leads to a sale. Marketers use market research and analysis to understand the interests of potential customers. Some of the most popular sales methodologies are: SPIN Selling.

Marketing 104
article thumbnail

Value Selling & Marketing with the iPad?

The ROI Guy

Enabling Challenger Selling with the iPad For sales professionals, the iPad is a new tool with great promise, and this cannot come soon enough as: Less than 1 in 3 sales professionals are perceived as adding any value to the sales process, and only 13% of buyers think sales meetings are valuable. and "Why You?".

article thumbnail

How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the number 1 reason why sales professionals fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. So how well do your sales professionals and channel partners engage with value?

article thumbnail

What is B2B sales? A top guide to business to business sales, process, strategy, and examples

PandaDoc

You can reach customers via new channels, such as Linkedin, wholesale marketplaces, and industry events. B2B sales vary depending on the industry and the type of product or service that you’re selling. They might leverage digital channels, like content and social media marketing. What are examples of B2B sales?

article thumbnail

5 Ways to Garner Business Insights to Improve Your B2B Tech Sales Account Planning

Emissary

Traditionally, B2B tech sales teams have relied on solution selling, the process of helping a company analyze its problem and then selling a “solution” made up of tech products and services. Yet, as far back as 2012, Harvard Business Review declared “The End of Solution Sales.”

B2B 52