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How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

Oh, year-end analysis. As each department hunkers down to run their reports and formulate their own analysis and create their Powerpoint presentations to respond to these queries, they are looking to showcase the numbers that make their department shine. Sales speaks in revenue. Marketing Automation (Marketo, Eloqua, etc.).

Revenue 139
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CMO: Are you going to have a job in 2014

SBI Growth

Maybe you are supporting sales with a CRM implementation, linking your marketing collateral into each phase. Sales enablement tools can’t get a cursory review. Stop kidding yourself when you say you involved the sales team. Asking a couple of sales reps does not constitute understanding the buyer. Buyer insights.

Eloqua 316
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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. Captures key customer intelligence – Interactive value marketing tools usually require the user to provide a little information in order to customize the assessment, analysis and report results.

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Buckle Up! Sales Reps Share Perceptions of Marketing-Generated Leads

Pointclear

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification.

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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

CRM unites areas like sales force automation, lead management, customer service, and analytics. The core idea of RPM naturally brings to mind other approaches like CRM and ERP, both bringing strategies, applications, and integration together into unified wholes.

Revenue 150
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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

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What Can You Accomplish Integrating MAP and CRM solutions with Alinean Value Selling & Marketing Tools?

The ROI Guy

As you may also be aware, Alinean Value Selling & Marketing Tools do support robust integration with sales and marketing automation solutions and processes. Data-Out: capturing key user input and analysis results from your prospects / customers, and passing the customer intelligence to your MAP or CRM applications.