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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

Buyers have unprecedented tech choices, making the martech landscape more competitive than ever. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. You may need content calendars, social listening tools, post scheduling software, and employee advocacy systems.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Set your own benchmarks,” says Mitchell Hanson, director of demand generation at ZoomInfo. A good cost per MQL will depend on the platform and the average selling price of your product.

Lead Rank 130
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8 Virtual Sales Techniques Your Team Should Be Mastering

Crunchbase

A video conference works best if you have software for the job. Choose video and calling software that will work for your team. Richard Conn is the Senior Director for Demand Generation at 8×8 , a leading Communications as a Service platform with integrated contact center, voice, video, and chat functionality.

Hiring 105
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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Mereo

The major offenders have not been in sales and marketing either, where metrics, pipeline and demand generation reviews abound and are, anecdotally, probably more tuned-in to the data and related analytics. Customer need or competitive advantage opportunities. In software this is often thought of as re-platforming.

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Meet the Spiff Team: Chapter Seven

The Spiff Blog

After working for many years in software QA, Kevin jumped at an opportunity to become a product leader. While she was attending UVU she was given multiple roles that lead her to data and business analytics. Misbah has a bit of a competitive side as well! Megan McGinley, Demand Generation Manager.

Meeting 72