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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.

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How to Explain SPF in Plain English

Appbuddy

Email is a top revenue-driving channel for most businesses. Marketing and security professionals should beware of the following SPF shortcomings that might leave their programs vulnerable to cyberattacks. . Read our article here about DKIM and how it provides additional protection for your email program. .

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain. And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. So how do we get you more than just a few treats? We strategize.

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Email Accessibility 101: Best Practices for Email Marketers

Appbuddy

Smart use of accessibility enhances brand reputation, amplifies ethical positioning, and increases ROI from the email channel. . We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations. Implementing email accessibility sounds like a no-brainer, right?

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Email & Ecommerce: Christmas 2020 Trends

Appbuddy

The email highlights multi-channel options to support, and John Lewis also offers advice on cheering up friends and family who are struggling during this period. We’ve focused more on emotional hardship in this article, but economic hardship is also a part of the current reality and many consumers are struggling to make ends meet.

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