Appbuddy
NOVEMBER 22, 2021
As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. In this article, we’ll tap into Validity’s Reputation Network—which collects and analyzes over 10 billion data points per day —to investigate a few key questions: When are we seeing email volume spike?
Appbuddy
JANUARY 11, 2022
As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .
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Appbuddy
APRIL 14, 2022
We polled over 250 email marketers to see how far along they were with accessibility initiatives at their organizations. As we can see, it’s a topic that’s front of mind with almost 90 percent of email marketers. To make their programs more accessible, email marketers must first undergo a change of mindset. .
Appbuddy
JULY 12, 2021
With 43% of the email service market share, Google’s announcement is a huge leap forward in the adoption of BIMI and presents a significant opportunity for senders to stand out in the inbox and attract the attention of their recipients. Let’s take a step back to learn more about BIMI and what this announcement means for marketers.
Appbuddy
FEBRUARY 13, 2023
Valentine’s Day is one of the biggest events on the email marketing calendar. This spending won’t be just for romantic partners—shoppers are planning on buying gifts for friends, co-workers, classmates, teachers, and even pets. But Valentine’s poses some unique challenges for marketers.
SBI
OCTOBER 9, 2018
I was with another 700 people, ready to cover 980 miles, a lot of hills (like cycling up Everest twice), and camping every night for 9 days. In this article I want to bring you five of the key selling lessons that I have taken from the saddle. Riding the length of the UK from Lands End in Cornwall to John O’Groats in Scotland.
Appbuddy
FEBRUARY 16, 2021
An obvious example is marketing, which has evolved into a primarily data-driven function, with many companies now hiring marketing technologists to combine IT and marketing skills to deliver high-performing programs. Most have defined budget for data quality ( 84% ), usually as part of their marketing budgets ( 51% ).
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