To Chatbot or Not to Chatbot for B2B Lead Generation?
Cience
JULY 25, 2019
Applied in business (both B2C and B2B): 1. When I’m buying products or services online for my own needs (B2C), I seldom ask questions to salespeople unless I can’t find the necessary information. One could argue that B2B buyers are trained in a B2C world and bring those expectations forward everywhere they go. Types of chatbots.
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