SugarCRM

NOVEMBER 7, 2023

B2B customers are not different from B2C consumers in the early stages of their buying journey. So, you need to ensure that you use the right tools to help you increase your search engine ranking. Find a tool that fits your needs and first conduct keyword research. It clearly is. Got Reviews?

B2C 26

B2C SugarCRM How To Engineering 26

SugarCRM

OCTOBER 13, 2021

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. Like a B2C buyer thoroughly researches a car before making the purchase, B2B buyers do complex research online and through peers on products before talking to a vendor. Business buyers are people too.

B2B 52

B2B Customer B2C Decision Maker 52

SugarCRM

OCTOBER 27, 2022

Software never stands still, so it was no surprise that some of SugarCRM’s product leaders at SugarConnected 2022 were talking about our product roadmap. But what are the trends behind the tools? Customers want engagement to be digital, to be mobile, and to engage on any channel of choice. It’s a win-win.

Ideal Customer Profile 26

Ideal Customer Profile SugarCRM Customer Trends 26

SugarCRM

AUGUST 11, 2021

Personalized content has been a no-brainer in the B2C world for many years now, but what about B2B buyers? There are several tools that can help create a content marketing strategy that works for your business. When marketers are able to use tools to personalize and achieve results , everyone is happy. Buyers demand it.

Buyer 49

Buyer Marketing Buying Cycle Campaigns 49

SugarCRM

DECEMBER 2, 2020

According to CRM.org , “[a] CRM gathers customer interactions across all channels in one place. Keep your customer data in one place and build tools for collaboration, automation, and reporting in the same place. So, before you implement a Customer Relationship Management tool, determine your goals first.

CRM 29

CRM SugarCRM Scale Enterprise 29

SugarCRM

MAY 6, 2021

The study finds, millennials are the broadest segment of the B2B and B2C providers’ customer base. It also means that there is no longer a single ideal communication channel that will consolidate your position in customer interactions. According to Deloitte , the main drivers of consumer change resides in consumer identity.

Ideal Customer Profile 47

Ideal Customer Profile Customer Lead Rank Lead Scoring 47

SugarCRM

FEBRUARY 25, 2016

Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. While it’s true that social media can be just as valuable for B2B marketing as it is for B2C marketing, the two do require different approaches. How You Approach Social Media Matters. Who are your top engagers?

Social Media 20

Social Media Media B2B Marketing 20