Sales and Marketing Management

FEBRUARY 8, 2021

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Nutshell

JUNE 5, 2020

Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human. In what’s arguably one of the gutsiest sales case studies out there, Jeremy lip-synced the song “Welcome to Atlanta” while clad in an Atlanta Hawks throwback jersey. A foolproof roadmap for outbound sales.

Case Study 96

Case Study Paid Content Study Ideal Customer Profile 96

Showpad

NOVEMBER 19, 2019

Any Sales metric focused on things that can be contradicted through the assorted vagaries of the Sales process are not worth focusing on. For example, a more insular organization in the B2B sphere will clearly have different Sales goals than one that was strictly B2C, even if their size, relatively speaking, is about the same.

Sales Enablement 45

Sales Enablement Lead Rank B2C Lead Scoring 45

ExecVision

AUGUST 27, 2019

Outbound Sales: Cold Calling/Prospecting. In B2B and some B2C sales, the selling motion typically looks like this: The prospect is identified by sales or marketing. The rep reaches out to the prospect via phone, email, and/or social media. Outbound Sales: Inbound Responses/Warm Calling.

Conversion 40

Conversion Inbound Outbound Social Media 40

Zoominfo

JULY 14, 2023

A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. How Does a B2B Marketing Strategy Differ from a B2C Marketing Strategy? What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Sales Hacker

NOVEMBER 29, 2017

It’s been dubbed ‘junk mail’ or ‘spam mail’ for years, and we thought that everyone had abandoned the practice. However, direct mail has been making a huge come-back as an effective sales tactic. These days, I feel like every other sales rep is in love with email. Direct Mail. Social Selling.

Direct Mail 71

Direct Mail Channels Outbound Campaigns 71

Vengreso

JUNE 27, 2022

Helping sales managers to drive their sellers to reach more key decision-makers, improve the selling process, grow the sales pipeline and close deals. We’re going to help you also understand the B2B sales processes, strategies, and more. How To Build a B2B Sales Team. Sales Engineering May Be Needed.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134