Executive Interview with @ECalnan, CRO & Co-Founder of Seismic
SBI
JUNE 25, 2020
For companies’ sales and marketing teams, this could mean changing messaging, altering their inside sales strategy, or re-thinking the kinds of businesses they’re targeting. Winning sales teams are able to apply data, such as how a buyer has engaged with a piece of sent content, to help them be more relevant in the moment.
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