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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. Don’t get me wrong, I do like all these channels to generate demand and leads. This is where a multi-channel, highly targeted outbound campaign can spur new growth with new logos of your best-fit clients.

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How Do Customers Prospect?

Partners in Excellence

I can see them harvesting email addresses from all sorts of sites, so they can broadcast to sales people. We know our customers are leveraging different channels and methods of learning, thinking about change. first appeared on Partners in EXCELLENCE Blog -- Making A Difference. Why don’t they do their homework?

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On Sequences And “Touches”

Partners in Excellence

To reach and engage them, we have to leverage multiple channels of engagement. Phone, email, social, texts, and other channels must be leveraged simultaneously to provoke a prospect–even a customer to respond. The research tells us we need to be persistent in our outreaches to prospects and clients.

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Social Selling - The New Door Opener

SBI Growth

Gleaning was a practice where farmers left some of their crops in the field post-harvest. And once that brand extends across multiple social media channels, the floodgates will open. Share your expertise via company blog posts, press releases, trade articles, etc. Or you could be losing opportunities you didn’t know existed.

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The People Have the Power: A Case for the Democratization of Content

Allego

Once controlled by a limited number of gatekeepers, content exploded horizontally across a huge number of new channels—YouTube, blogs, and social media to name a few. Democratized content gives these organizations a way to harvest unique and valuable insights from across their workforces to drive growth.

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Software for Professional Services Companies: What’s in Your Tech Stack?

Nutshell

In this blog post, we’ll go over some of the most valuable types of software for professional services companies like yours, as well as some info on how you can build your professional services tech stack. Some of the best time tracking and billing software include: Harvest FreshBooks Hubstaff 4. Others allow for video calls.

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Programmatic Buying and Its Influence on Mobile Marketing

Connext Digital

In turn, this increases your chances in grabbing your prospects’ attention and harvesting results in your ads. Mobile marketing spend is also steadily rising, and more digital marketers are focusing on this channel to grow their business. Mobile is a powerful channel for audiences since it’s more personal. Quick results.