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How Small Gifts Can Create Big Marketing Wins

Zoominfo

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making. Blog post outlines and video script drafts can be created in seconds using generative AI.

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7 Ways to Align Marketing and Sales Teams

Zoominfo

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Mimic the workflow that sales would have to do if they didn’t have any support,” says Nina Wooten, director of demand generation at ZoomInfo.

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The Ultimate Cheat Sheet for Campaign Offers

SBI Growth

The attention on creative development is all consuming. The Call to Action in this blog is visually attractive and promises value. This happened with one of my demand generation clients. Research shows the quality of the creative is a distant #2 in influencing outcome. It’s often an outcome of creative development.

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The Pipeline ? Sales Force (Mis)Alignment

The Pipeline

Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution. Demand Generation. B2B Lead Generation Blog. Community Marketing Blog. Top Sales Blog.

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The Pipeline ? 3 R's of Prospecting Success

The Pipeline

Stored in Attitude , Business Acumen , Buying Process , Demand Generation , Lead Management , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Sales Technique , Sales Tip , Video , execution. Demand Generation. B2B Lead Generation Blog. Commentary on Sales Leadership: Dave Stein’s New Blog.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Improve your content marketing with valuable and informative blogs, white papers, and e-books. It builds your authority in the logistics industry and boosts inbound lead generation. It’s time-consuming and leaves a lot of room for error. Research shows 68% effectiveness in B2B demand generation. Worst part?