Adapting an ABM Approach for Account-Based EVERYTHING
DiscoverOrg Sales
MARCH 27, 2017
Account-Based Sales Development (ABSD) is a coordinated strategy that combines personalized, multi-channel, multi-threaded, outbound activities to create high-value opportunities in new and existing customers. Q: How can outbound and inbound focused teams best come together to create a cohesive ABE strategy? Use both together.
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