Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!”. A great return!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! We have it!” A great return!

Direct Mail 100

Direct Mail Paid Content Campaigns Examples 100

Emissary

NOVEMBER 4, 2021

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. Here is what the best do differently: 6 Vertical Marketing Best Practices. If you market to verticals, sell to them too. Listen first.

Marketing 52

Marketing Strategy Collateral Case Study 52

InsightSquared

APRIL 14, 2021

While dashboards are invaluable for looking back at what went right or wrong in a sales cycle, successful sales leaders use dashboards to be proactive and adapt sales strategies well before it’s too late. What can be saved? Dashboards are guides to drive next steps. Did the prospect stall on a specific page of the proposal?

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

Cincom Smart Selling

MARCH 15, 2016

Sales vision—what image does that present in your mind? Those may be images of Sales daydreams or fantasies, but they really aren’t vision images in terms of what the Sales organization should see for the future. For that, we need to know more about what the future vision is for the company as a whole. Piles of cash?

Enterprise 63

Enterprise Enterprise System Collateral 63

PandaDoc

NOVEMBER 2, 2022

We know that cold emailing can yield positive results when done correctly, and in this article, we’ll talk about the what, whys, and hows of cold emailing from top to bottom. You usually need to experiment with a few different approaches to see what works best for your audience, and also be ready to spend time personalizing your emails.

Webinar Metrics 97

Webinar Metrics Strategy Lead Rank Lead Scoring 97

Hubspot Sales

AUGUST 23, 2023

With the help of the templates in this article and expert tips on what not to write in your next cold email, you'll have the confidence to write attention-grabbing emails that prospects will want to read. Give your prospects a reason to respond, and a simple call-to-action. One of your biggest barriers to selling is risk.

B2B 77

B2B Lead Rank Lead Scoring Marketing Qualified Lead 77