Campaigns Demand Generation Demo Territories 
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. These “RampChats,” as we called them, were an idea to attract participants based on issues that IT front liners were experiencing in the moment, versus conducting product demos.
SugarCRM
MAY 18, 2023
Although, traditionally, lead management is associated with lead generation, this blog post will mainly focus on how lead management features inside a CRM can break down siloes and create marketing and sales alignment within an organization. Campaign Management At a minimum, all CRM tools should include the basic features of lead management.
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The Pipeline
APRIL 27, 2011
In today’s video, I go into detail about leaving effective voice mails, how to leverage them and make them a core part of you campaign to win specific buyers. Demand Generation. Territory Alignment. The Right Way to Use Demos in Technology Sales. Book Notice. Book Review. Business Acumen. Buying Process.
Zoominfo
JANUARY 5, 2023
A few years ago, companies looking to expand into new markets and territories might see a big budget as the surest sign of a serious campaign. At ZoomInfo, our demand generation team engages hundreds of thousands of global customers and prospects every month using our MarketingOS platform.
The Pipeline
APRIL 1, 2011
Take the Long View - See it as a Campaign: Accept that it is going to take multiple messages to get a call back. So plan to make it a campaign. I like the idea of making a campaign out of it. Demand Generation. Territory Alignment. The Right Way to Use Demos in Technology Sales. Just don’t ramble.
The Pipeline
MARCH 26, 2011
From content creation, to repurposing content, to fully understanding the difference between just executing a drip campaign, to complete nurturing. Demand Generation. Territory Alignment. The Right Way to Use Demos in Technology Sales. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling.
The Pipeline
JUNE 3, 2011
Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. Demand Generation. Territory Alignment. The Right Way to Use Demos in Technology Sales. Go ahead, do it, its good for you and your sales! click here now! Book Notice. Book Review. Sell Better.
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