Campaigns Demand Generation Industry Territories 
Sales and Marketing Management
FEBRUARY 22, 2021
Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Then, during the summer, we launched a new series of events that were shorter, 20 to 30 minutes long, and focusing on broader industry topics.
DiscoverOrg Sales
FEBRUARY 13, 2019
According to the same Demand Gen Report , 68% of Marketers have the goal of targeting more specific segments for better engagement in 2019. Industries. Depending on the solution you are selling, there are going to be more or less filters applied, but it may include the following: Industry. Location data for marketing campaigns.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Emissary
NOVEMBER 4, 2021
The first step in vertical marketing is deciding which industries to target. Cast a broader net to look at propensity to buy in new industries where you might not have a foothold today. As you review your analysis, be careful of sorting exclusively to exceptionally large industries. If you market to verticals, sell to them too.
The Pipeline
JUNE 3, 2011
Get it right, and each of your campaigns can deliver you fresh sales opportunities within days, and sometimes even minutes. This could be a change in their industry, new legislation, or even just a common challenge for companies like theirs. Demand Generation. Territory Alignment. click here now! Book Notice.
The Pipeline
MAY 13, 2011
Create campaigns for the sales team that, rather than offering “once-in-a-lifetime” discounts or “check-in,” instead offer a report with valuable data. Twitter: Get the sales team following the mavens in your industry and retweet them, interact with them, and then teach them to connect with prospects. Demand Generation.
The Pipeline
JULY 29, 2011
Sales and marketing lead generation tools follow this suit. It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. For this reason, outbound reps and marketing should meet to establish vision and strategy and campaign in collaboration towards qualified leads. Demand Generation.
The Bridge Group
MARCH 9, 2018
Those in the top right quadrant were deemed AB-appropriate, while those in the top left were better suited to traditional demand generation. They focused on creating both persona-related and industry-related content for the AEs and Account Development Reps (ADRs) to leverage. Next, they moved to mapping out prospect personas.
Expert insights. Personalized for you.
177 
Let's personalize your content