SBI Growth

DECEMBER 2, 2013

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? World class CMO’s are perfecting the agile approach to marketing campaigns. In this post we’ll focus on the B2B Demand Generation (DG) plan.

Demand Generation Targets 310

Demand Generation Targets Demand Generation Marketing Buyer Persona 310

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Marketing Campaigns Campaigns are what make companies memorable.

Lead Generation 177

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 177

Pointclear

JUNE 7, 2011

Craig works with business and industry experts to cultivate the Focus.com network. For the past 11 years, I have been advising organizations on how to plan and execute their b2b lead generation campaigns. B2B lead generation is complex, and there is always work to be done.

Lead Generation 229

Lead Generation Campaigns Sales Qualified Lead Lead Rank 229

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Even those at the top are always at risk.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

SBI Growth

APRIL 8, 2013

Structuring your team depends on your industry, your offering and your customer. DEMAND GENERATION. You also need someone responsible for launching, measuring and optimizing all demand generation channels. What are the best demand generation levers to pull to stimulate inquiries?

Top of Funnel 319

Top of Funnel Marketing Demand Generation Targets Demand Generation 319

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. 3 Quick Gifting Tips 1.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Certain prospects may demonstrate buying behavior but NEVER be a good fit; whereas, other prospects could be ideal buyers that simply are not engaging with your marketing campaigns.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 246

Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130

Lead Gen Lead Rank Sales Qualified Lead Leads 130

Sales and Marketing Management

FEBRUARY 22, 2021

Here are lessons from two of our key programs last year that we plan to incorporate into our 2021 demand generation strategy: Revamped Webinars. Then, during the summer, we launched a new series of events that were shorter, 20 to 30 minutes long, and focusing on broader industry topics.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Zoominfo

AUGUST 4, 2020

You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. Certain prospects may demonstrate buying behavior but NEVER be a good fit; whereas, other prospects could be ideal buyers that simply are not engaging with your marketing campaigns.

Lead Rank 195

Lead Rank Marketing Qualified Lead Lead Scoring Lead Generation 195

Zoominfo

MARCH 15, 2022

So if your ad is not getting clicked on, then it’s not going to be presented first or as often,” says Lauren Temmler, senior demand generation manager at ZoomInfo. You might split a campaign where half of it targets MQLs and the other half targets opportunities. Let’s say your company sells industrial refrigerators.

Lead Rank 130

Lead Rank Marketing Qualified Lead Account Based Marketing Engineering 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. This applies to all types of campaigns — from emails to display ads to content syndication. They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. It’s a win-win.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Which content and campaigns tend to attract the most high-quality leads? From start to finish, what does the standard sales cycle look like?

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

FEBRUARY 8, 2022

We also boast a team of over 300 people who research and verify company information every day, an industry-leading 16 AI patents, and five third-party expert partners that supplement and verify our data. A Connected System of Execution In the past, creating even a simple campaign required marketers to navigate multiple disconnected systems.

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100

Pipeliner

NOVEMBER 1, 2019

Throughout my career, I’ve seen and have had a lot of real-world experience with Lead Generation Departments (Market Development, Account Development, and Business Development Departments) that have reported to Sales, to Marketing, and wildly…to both at the same time. Higher lead conversions ratios from marketing campaigns are experienced.

Lead Gen 75

Lead Gen Report Lead Rank Lead Scoring 75

Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, automated workflows , and customer service surveys.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Product Management University

FEBRUARY 12, 2024

Start by looking at specific market segments, preferably vertical industry segments. Do this for your top 3-5 market segments and then develop lead generation campaigns with messaging that’s industry specific. We pitched the idea to our corporate marketing team as they had the demand generation budget.

Marketing 59

Marketing How To Segment Scale 59

SBI Growth

NOVEMBER 11, 2012

Demand Generation - Comprehensive View of Content Marketing. Lead Generation programs are fed by leads acquired through Demand Generation. Below is an example of an integrated campaign. As an industry leading solution they would be foolish not to include you.

Direct Mail 319

Direct Mail Marketing Demand Generation Targets Demand Generation 319

Sales Hacker

OCTOBER 13, 2023

There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. According to a State of the Industry Report by Crossbeam: ELG deals are 53% more likely to close. Efficiency.

Conference 98

Conference Demand Generation Targets Account Based Marketing Scale 98

Zoominfo

JUNE 8, 2020

In many industries, COVID-19 has acted as an accelerator requiring organizations to get better at their weaknesses, and to get better at them fast. I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. Guess what we found?

Outbound 195

Outbound Company Webinar Metrics Demand Generation Targets 195

The ROI Guy

AUGUST 24, 2018

And one of the best ways to do this with your Alinean tools is leveraging our unique Campaign Mode feature. With Campaign Mode, your marketing, value consulting or sales enablement team can upload a spreadsheet into the Alinean Administrative Console. If known, the responsible sales rep or channel partner email is also specified.

Account Based Marketing 45

Account Based Marketing Campaigns Demand Generation Targets Analysis 45

BuzzBoard

FEBRUARY 28, 2024

The narrative of a small enterprise soaring to industry stardom is highly compelling. Consider the organic skincare company that spearheaded their digital marketing campaign with personalized video content. Through a well-orchestrated, strategic digital marketing campaign, the shop increased its sales by 70%.

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

Pipeline

APRIL 1, 2024

Break down your sales pipeline into basic parts: Lead generation channels: decide on the channels you will be using to generate leads. This could be a mix of email, content, social media marketing, cold calling, industry trade events, etc. It builds your authority in the logistics industry and boosts inbound lead generation.

Lead Rank 52

Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Zoominfo

JULY 25, 2023

Even if your sales team isn’t split up exactly like this, giving certain salespeople instructions on which specific part of the B2B lead generation process they’re responsible for is beneficial to creating a steady pipeline and keeping leads flowing. Tools The traditional ad campaign approach would require managing ads within each platform.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

JUNE 14, 2022

“Native targeting is okay in some cases, but there are so many ways to make it better,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. With a trusted B2B data provider , you can create lists of prospects based on granular attributes such as job title, company, industry, and even behaviors and interests.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

BuzzBoard

MARCH 29, 2023

Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation Targets 52

BuzzBoard

MARCH 29, 2023

Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat. At BuzzBoard we dig deeper to keep up with the revolving and evolving market situations.

Ideal Customer Profile 52

Ideal Customer Profile Data Account Based Marketing Demand Generation Targets 52

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. This translates into increased insight for prospecting and increased targeting capabilities for Demand Gen campaigns. Notifications enhancement (engage users). Influencers.

Lead Generation 317

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 317

Zoominfo

APRIL 16, 2022

Field work went away because events went away, and field sales and outside sales all went away or went inside,” says Nina Wooten, director of demand generation at ZoomInfo. The Best Times to Make Sales Calls: Time-Tested Advice Sales industry experts have spent years trying to determine the best times and days to make sales calls.

Cold Calling 100

Cold Calling Channels Demand Generation Agencies Call-back 100

Zoominfo

JUNE 8, 2020

In many industries, COVID-19 has acted as an accelerator requiring organizations to get better at their weaknesses, and to get better at them fast. I consulted ZoomInfo’s outbound demand generation experts to compile a list of the most common (and least creative) phrases used in outbound emails. Guess what we found?

Outbound 147

Outbound Company Webinar Metrics Demand Generation Targets 147

SBI Growth

OCTOBER 19, 2012

More content equals more insights into connections with these benefits: More precise targeting options for your demand generation campaigns. This translates into increased insight for prospecting and increased targeting capabilities for Demand Gen campaigns. Notifications enhancement (engage users).

Lead Generation 314

Lead Generation LinkedIn Sales Qualified Lead Lead Rank 314

DiscoverOrg Sales

FEBRUARY 13, 2019

According to the same Demand Gen Report , 68% of Marketers have the goal of targeting more specific segments for better engagement in 2019. Industries. Depending on the solution you are selling, there are going to be more or less filters applied, but it may include the following: Industry. Location data for marketing campaigns.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Sales Hacker Training

MARCH 14, 2023

Lead generation can be a mix of inbound or outbound techniques aimed at attracting potential customers to your product or service. Most B2B companies use some combination of sales development , demand generation, SEO , conversion rateoptimization, affiliate marketing and eCommerce to maximize their lead gen efforts.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Zoominfo

FEBRUARY 1, 2018

The average cost of a B2B sales lead varies by industry. 37% of B2B marketers are using marketing automation to generate leads ( source ). For more information about B2B lead generation, check out the following articles: 4 Ways to Reset Your Lead Generation Program. 3 Creative B2B Lead Generation Tactics.

Lead Generation 243

Lead Generation Marketing Qualified Lead Sales Qualified Lead Lead Rank 243

Highspot

FEBRUARY 29, 2024

Here’s what your marketing could look like: Marketing Manager Responsibilities: Develops and executes the marketing strategy, including positioning, messaging, and promotional campaigns. Works closely with the sales team to generate demand and create brand awareness. Ensures consistent messaging across all touchpoints.

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Corporate Visions

MAY 30, 2019

In today’s world of big data and hyper-targeted marketing campaigns, most B2B marketers believe the more personalized your message, the better your results. This means marketers are spending countless hours researching every detail about their prospects—everything from industry trends to company challenges to what they ate for lunch.

B2B 106

B2B Marketing Scale eBook 106

SugarCRM

DECEMBER 20, 2022

A great way to do this is to orchestrate multi-stage campaigns based on opportunity stages in the CRM where the platform can target and engage key stakeholders in early stages, then expand to executive and procurement coverage as the deal progresses forward. Alignment Around Unified Data. CRM + ABM = Winning Combination.

Account Based Marketing 48

Account Based Marketing CRM Lead Rank Data 48