Remove Channels Remove Customer Service Remove Margin Remove Twitter
article thumbnail

Smarter Commerce Global Summit 6 Tips for Midmarket Companies

Score More Sales

A new addition to the event this year was a video short contest that the summit audience voted on via Twitter. This contest for us to decide between three films that best represented “Your Customer in Context” was innovative. If you have not seen the survey results yet, take a look to hear about omni-channel shoppers and more.

Company 208
article thumbnail

Five Ways to Increase Sales for Your Small Business

Smooth Sale

One may benefit from offering cut-price deals, while another may find that providing a more customized service helps them to attract higher-paying customers. The best approach for your business will likely depend on many factors, including your industry, target market, and product or service you offer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Go To Market Strategy Guide: Use Our Proven Template Framework

LeadFuze

Step 1: Define your target market and ideal customer profile. Step 4: Decide which channels to reach your target customers. How will your potential customers find out about you? Other channels include door-to-door salesmen or direct partners. How do you ensure that your channels work together seamlessly?

article thumbnail

PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

Pointclear

Bob describes how overreliance on inbound marketing carries the risk that reps’ only role will be as super closing machines dealing with leads being generated by marketing automation activity: “They’re going to have a marginalized job that says, ‘Well, we’re only going to have reps work on things if the algorithm says they should.’”.

Inbound 145
article thumbnail

PODCAST 173: Training Leaders Create Leaders with Keith Daw

Sales Hacker Training

But when you look at the customer service team, sometimes the people with the least amount of experience who get paid the least amount of money and get the least amount of training are spending the most amount of time with your valued customers and clients. Are you working through channel partners? Are you B2B?

Training 119
article thumbnail

What Air Crash Investigations Didn't Tell You About QF32 (Airbus A380)

Tony Hughes

No-one had been injured but the Twitter-sphere and Internet were abuzz. The second officer visited the cabin to investigate the damage and to communicate with the Customer Service Manager, Michael von Reth. Multiple failures had severely degraded the already leaking fuel system. No ego, just teamwork.

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Understanding how various decisions impact the company’s margin (e.g. Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. which activities are classified as COGS vs. S&M), cash flow forecast, etc.

Hiring 130