Channels Demand Generation Trends Twitter 
SBI Growth
FEBRUARY 5, 2013
As a Marketing Leader, you pay attention to mobile trends. If you don’t, lead generation efforts will hit road blocks. You should optimize every offline channel to continue your buyers journey online to declare themselves. When the lights went out, they responded on Twitter and Facebook with the caption "Power Out?
Pointclear
APRIL 18, 2012
Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.
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Zoominfo
FEBRUARY 1, 2018
As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ).
Pointclear
MAY 14, 2013
Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few. More and more people are tuning out from the traditional news methods and tuning into social channels, keeping up with the latest news by getting it from their peers.
Sales Hacker
JUNE 16, 2022
Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? Demand gen orgs should always be looking at efficiency metrics and know exactly where they would need to pull back if/when the market gets tough. And look at trends that could impact your buyers’ industries.
A Sales Guy
FEBRUARY 1, 2014
The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. They control and can coordinate follow-up activities and messages across channels – online, via email, via phone, etc. Higher lead to SQL conversion. Modern Marketing Field Guide.
Igniting Sales Transformation
FEBRUARY 21, 2018
Is ABM just a trend or is it here to stay? Shari has been a marketing leader in charge of scaling organizations through leading-edge marketing strategy and execution across corporate, product and demand generation marketing functions. Connect with Shari on LinkedIn and Twitter. It is here to stay according to Shari.
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