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PowerViews with Trip Kucera: Best Practices & Surprising Trends

Pointclear

Video Marketing - A Surprising Trend. Click to start video at this point —Asked about what marketing trend he’s found surprising in the last year, Trip immediately mentions the focus on and investment in video-based marketing. He adds that this is part of a larger, content-driven marketing trend that includes rich media.

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Why Optimizing Your Website for Mobile isn’t Enough

SBI Growth

As a Marketing Leader, you pay attention to mobile trends. If you don’t, lead generation efforts will hit road blocks. When the lights went out, they responded on Twitter and Facebook with the caption "Power Out? On Twitter, it has already been retweeted over 15,000 times and praised from everybody for its clever execution.

Lead Rank 325
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Top Lead Generation Statistics for 2018

Zoominfo

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? Content marketing generates three times as many prospects as outbound marketing, but costs 62% less ( source ).

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PowerViews with Michael Brenner: The Battle for Customer Attention

Pointclear

Michael is also the author of B2BMarketingInsider.com , where he discusses content marketing, demand generation, mobile strategy, and sales alignment to name a few. As this trend continues it becomes more important to create your own personal brand. Twitter: @BrennerMichael.

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The Pipeline ? 23 Marketing Tips For Avoiding Small Business Failure

The Pipeline

Spot Trends. Recognize trends, changes, marketing mistakes, etc. A new trend that is different from your product or service is a terrific opportunity to present something new to your customers. This comment was originally posted on Twitter. This comment was originally posted on Twitter. September 30th, 2011.

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The Pipeline ? Death Of Salesman 2.0?

The Pipeline

While I think it is important for experts and pundits to challenge sales people to stretch and evolve, to stay on top and ahead of evolving trends and technology, it is also important to keep it real. This comment was originally posted on Twitter. This comment was originally posted on Twitter. Demand Generation.

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Why Marketing Should Own Inside Sales (and why they shouldn’t)

A Sales Guy

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. You can read more from Matt on his blog, Matt on Marketing , follow him on Twitter , or check out his books ( listed below ) on Amazon.com. Modern Marketing Field Guide.