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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. But these social channels often prevent people from socializing and having live conversations. Phone conversations are still important, more so than through any other channel besides face-to-face meetings. .

Eloqua 240
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5 Marketing Trends That will Impact 2013

SBI Growth

These trends changing the face of marketing once again: 1. There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Look for more focus in 2013 on how to leverage different channels and integrate campaigns.

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Generally, marketing strategies generate leads, and then sales teams try to convert them. But the same is not the case with account-based marketing. With account-based marketing, the efforts of sales and marketing are aligned to convert leads. Let’s see how you can do it. What is the three-tiered approach for ABM targeting at scale?

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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 On the other end of the spectrum is the buyer’s perspective, heavily influenced by the key business issues and pain points they face. were low and considered less than successful for the enterprise market.

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. One viable option is to outsource some of your work to outside professionals who specialize in the field. It turns out that the most important thing is not just pay and commission structure.

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How Enterprises Are Adopting Social Selling

Tenfold

These days, it is no longer enough to argue that enterprise companies are too big to bother with social media. Remember this Sales 101 basic: be where your market is. Right now, they are online. The numbers are daunting. billion global population as of July 2015, more than 3 billion use the internet. And, even big enterprises are taking heed.