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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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Are You Too Hard to Reach?

No More Cold Calling

In this month’s guest post, Brian Hansford, director of client services for Heinz Marketing, explains why he won’t buy from vendors who make him look up their phone numbers: . The business world is enamored with social media and texting as channels to communicate and connect. What’s Your Phone Number? No company name.

Eloqua 240
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

This is why there is such a push for compelling content marketing strategies these days. As the Sales Leader, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Will they meet that 60% requirement? Just ask Eloqua.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Include it as a part of your agenda during regular sales meetings. Social media channels and news sources are great ways to monitor competition.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. It’s becoming a marketing automation platform, if it hasn’t already.”

CRM 178
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Chris has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. They’re doing what a lot of the marketing automation platforms have been doing.

CRM 133
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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

When I began hiring salespeople, it was difficult to know which outsourcing company would be able to help my business meet its quota. Who currently have job openings for marketing help. Account Executives focus on conversations and presenting product values in meetings. Sales Development Representatives secure such a meeting.