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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. These trends changing the face of marketing once again: 1. There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels.

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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

As a VP of Sales, what is your biggest fear when it comes to competitors? As a result, you should include it as part of your Sales Cadence. Include it as a part of your agenda during regular sales meetings. Social media channels and news sources are great ways to monitor competition. Wikipedia).

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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

Sales Outsourcing Guide With 6 Dos & Donts for Choosing the Right Outsourced Sales Professionals. There are many ways that a sales leader or organization can gain scale, accelerate revenue, drive cost savings and augment their outsource sales team. Will your outsource sales team really affect the top and bottom line?

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

The situation facing Microsoft was, that after a very successful Window 7, adoption and sales of Windows 8 and 8.1 When developing a business value sales or marketing program, one of the greatest challenges I see is unnecessary complexity in the programs and tools. were low and considered less than successful for the enterprise market.

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How Enterprises Are Adopting Social Selling

Tenfold

Remember this Sales 101 basic: be where your market is. Traditional sales strategies, such as outbound B2B sales, have become less effective because of this shift. Callback rates are down, dipping to below 1 percent; while only 24 percent of sales emails are opened. Right now, they are online. The numbers are daunting.

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From Demo to Conversation Part One – Targeting and Lead Development

Sales Overdrive

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua.

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From Demo to Conversation

Sales Overdrive

Following are the first two of several simple steps designed to assist in the development or improvement of your sales and marketing process. Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua.