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5 Marketing Trends That will Impact 2013

SBI Growth

From my point of view, three big trends will affect marketing planning in 2013. These trends changing the face of marketing once again: 1. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. These trends give a clue on how to stay ahead and make an impact.

Trends 316
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Marketo’s Chief Growth Officer Tells Us What She’s Learned In Over 50 Quarters in Software Sales

Drift

Jill Rowley has an impressive track record: 20 years in Silicon Valley and 52 quarters in software sales at companies like Oracle, Salesforce, and Eloqua. Over the last ten years she’s served as an advisor to over a dozen or so of tech’s most noteworthy companies, and been a keen observer of trends in both sales and marketing.

Eloqua 91
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Business Growth Marketing Liaison The Next Generation of Talent Management

Increase Sales

Many small business owners believe that hiring another sales person will increase sales and expand business growth. Since small business owners initially start in the role of specialist usually sales, the marketing is also left to these crazy busy people through: Business to business networking events. Cold calling.

Eloqua 151
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

As a VP of Sales, what is your biggest fear when it comes to competitors? As a result, you should include it as part of your Sales Cadence. Include it as a part of your agenda during regular sales meetings. LinkedIn Groups and Connections allow for: Following Specific Trade Groups (ie: Sales / Marketing Executives ).

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7 Critical Skills of the Social Seller

SBI Growth

I recently met Jill Rowley, a Sales Rep at Eloqua. Jill remains Eloqua’s #1 Sales Rep since 2006. Jill remains Eloqua’s #1 Sales Rep since 2006. They are in touch with a few trends of the current reality: Buyers spend more time online. Other Sales Reps can't keep pace with them.

Eloqua 331
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187
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Marketing vs. Sales B2B Lead Sourcing

SalesLoft

Marketing has begun to make a major impact on sales B2B. There is no denying it…that huge gap between marketing and sales ( worthy of video humor ) is starting to narrow. This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend.