SBI Growth
DECEMBER 26, 2012
From my point of view, three big trends will affect marketing planning in 2013. These trends changing the face of marketing once again: 1. There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels.
SBI Growth
APRIL 20, 2013
Social media channels and news sources are great ways to monitor competition. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What emerging trends are occurring on their site and/or social channels? 2) Social Listening: The act of monitoring conversations across multiple channels to gain competitor insight.
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The ROI Guy
MARCH 6, 2017
Sales reps and channel partners will resist using a complex business case / ROI tool with customers. Integration into Playbooks and Channel Portal can help as well, promoting the business value tools as content – at the right time and place in the selling process. Second unnecessary complexity is a negative drag on tool adoption.
Sales Overdrive
JUNE 22, 2012
Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua. You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc.
Tenfold
SEPTEMBER 19, 2017
In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. These “social” sales reps are said to be more likely to hit their targets by 23 percent. Those who don’t engage get lost and don’t get found from a digital buyer’s perspective.”.
LeadFuze
JANUARY 1, 2022
Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. A study conducted by Eloqua found that most marketers are not aware of how to use call recordings as a sales tool. Building a repeatable sales model. What are the best ways to sell?
Sales Overdrive
JUNE 22, 2012
Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua. You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc.
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