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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Your email marketing campaigns are a critical channel for your business. On the surface, those techniques sound viable, but at best these “directionally correct” results may lead to misinformed decisions. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry.

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

Your email marketing campaigns are a critical channel for your business. On the surface, those techniques sound viable, but at best these “directionally correct” results may lead to misinformed decisions. Validity’s Everest is built on top of the innovation legacies of Return Path and 250ok – two giants in the email marketing industry.

Everest 52
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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

A domain name that people can read and remember is the all-important link between the two channels. . Looking at this web address, we know “everest” is a subdomain of the parent domain “validity.com.” As a result, cousin domains can lead to spikes in spam complaints and emails being blocked by mailbox providers. .

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How to Escape the Sales “Feast or Famine” Trap

Sales Hacker

Overcomplicated processes and short-termism at the corporate level can lead entire sales teams into the trap. This is like trying to climb a mountain with heavy and unnecessary baggage — nobody needs to pack a hairdryer to summit Everest. I have a #wins channel that I use in my sales coaching. This can create a vicious cycle.

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Showing Email Some Love: Valentine’s Day Email Strategies That Work All Year Long

Appbuddy

Lead-up starts around two weeks before the big day, and their cross-channel email and SMS campaigns focus on tugging the heartstrings. She’s a big fan of Validity Everest to make sure her business-critical emails make it to customers’ inboxes.

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Email Data Quality: Compliant, Correct, Complete

Appbuddy

The report shows more data is being collected about customers’ location, product interests, and channel preferences, and this data is being collected across the customer lifecycle: at point of sign-up, through progressive profiling, and the use of preference centres. Want to learn more?

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

Expanding Through Social Media Channels Social media platforms aren’t just for selfies anymore—they’re prime real estate for marketing techniques designed specifically with consumer behavior in mind. . Let data lead the way so you can sidestep potential pitfalls before they trip you up.