Pointclear

FEBRUARY 13, 2018

Jim Obermayer is the founder of the Sales Lead Management Association , and host of the Funnel Radio Channel. Jim recently interviewed PointClear’s Dan McDade about the five most important things he’s learned in business and life—in one of an ongoing series of radio programs featuring sales and marketing industry leaders.

PointClear 124

PointClear Telemarketing Sales Qualified Lead Lead Rank 124

DialSource

JULY 8, 2020

For example, outside sales reps close deals the old-fashioned way, typically face-to-face. In contrast, inside sales reps spend the vast majority of their time at the office, or more recently, in a work-from-home environment , relying on remote-friendly channels to sell. This is a new way of life. .

Inside Sales 69

Inside Sales Scale Outside Sales Face-to-face 69

Pointclear

JANUARY 24, 2012

The complexities of the non-commercial arena often overwhelm even seasoned marketers from the consumer-facing world. And that person has a name, a face and probably a LinkedIn account. Social media is a different marketing channel than all those that came before it. Marketing to the business consumer takes a special pedigree.

B2B 192

B2B Social Media Face-to-face Twitter 192

Pointclear

JUNE 10, 2016

Many challenges facing Sales and Marketing have been around since the beginning of time. Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Each were covered in detail, and referenced thought leadership from industry leaders. Are these truly leads? Not really.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Pointclear

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

Media 233

Media Direct Mail netFactor Trade Show 233

Pointclear

MAY 14, 2013

Click to start video at this point — Michael sees one of the biggest challenges companies are currently facing is the “battle for customer attention.” At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. The Battle for Customer Attention. Sales is Still Important.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

Pointclear

APRIL 18, 2011

For some it may mean getting their first CRM system, creating a sales process, grading leads, getting a marketing automation system, getting 100% follow-up by the sales channel, or proving the ROI. What is the biggest barrier you think companies face in proving the ROI from sales leads?

ROI 157

ROI Face-to-face Lead Generation Lead Management 157