Channels Groups PointClear Prospecting 
Pointclear
AUGUST 23, 2012
Tim adds that the vehicles or channels—like smart phones and tablets—that people are consuming content on are optimized for video, so demand gen tools need to be focused on video as opposed to traditional PDF types of assets. Company’s say, ‘We need more content because there are more channels for content.’ Why they think they’re safe.
Pointclear
JANUARY 24, 2012
Social media is a different marketing channel than all those that came before it. Is it challenging to find the prospects? Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? They target the purchase decision-maker. Should you be trying?
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Pointclear
OCTOBER 1, 2015
Marketers must fully integrate with their sales colleagues combining data and processes to: Profile and prospect the right companies and the right decision makers (beyond personas—the actual people) within those companies. Develop and deliver an integrated, cross-channel communications plan. I could not agree more!].
Pointclear
MAY 18, 2016
Inbound is highly touted and readily adopted for good reason: Having prospects come to you has obvious, universal appeal. A well-run inbound program can realistically deliver 35 percent of the leads you need : That's according to The Bridge Group. The GAP must be filled through proactive outbound activity. Here’s why.
Pointclear
SEPTEMBER 24, 2013
More buyers self-educate long before they contact a prospective seller.". Carlos Hidalgo (Annuitas Group). "If Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I I would add timing back to the list. Think: lead nurturing. Craig Rosenberg (TOPO and Funnelholic). "I I believe that this is market dependent. Build on it."
Pointclear
SEPTEMBER 27, 2012
Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels. Social media integration.
Pointclear
APRIL 28, 2011
Previously he has worked in direct and channel sales for major firms such as Unisys and Commodore. 44% conducted anonymous research of a select group of vendors. The lack of relevancy for the prospect reduced the vendor's chance of closing a sale by 45 percent. source: Marketo ). 48% followed industry conversations on topic.
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