Channels Incentives Meeting Workshop 
Sales Hacker
SEPTEMBER 29, 2023
Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?
Apptivo
OCTOBER 3, 2022
Attracting usually targets and revolves around creating brand awareness through every channel of communication. However, in B2B marketing, finding specialized channels may be more fruitful, where the strategy should be to generate as many actionable leads as possible. The goal is to attract as many leads as possible. Strategies: 1.Awareness
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Sales Hacker
APRIL 13, 2020
Conferences and workshops are obviously being canceled, and the associated costs are significant. In this regard, what you’re really selling as the meat of your online event is a workshop with clear, actionable outcomes. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops.
Sales Hacker
AUGUST 28, 2018
For many of us, that’s also the primary channel through which we make an increasing number of purchases. The case for live meetings. When asked about the value of live meetings: 88% of B2B buyers, on average, said it’s important to have live meetings or appointments with a company they may buy from.
Customer Centric Selling
OCTOBER 14, 2015
By Gary Walker, EVP of Channel Sales & Operations, CustomerCentric Selling® - The Sales Training Company. It aligns perfectly with what we teach in our CustomerCentric Selling® (CCS®) workshops. Learn how and when to use ‘Request a Meeting’ to engage with your prospects. Sales Tips: How to Step Up Your Prospecting for 2016.
PandaDoc
NOVEMBER 15, 2021
Take advantage of a number of sales competitions and incentives. Consider organizing a competition to see who can arrange the most team meetings in the first month. Give an incentive to the salesperson who signs the most deals with a specific sort of prospect the following month. You can also hold contests for the entire team.
Allbound
SEPTEMBER 12, 2018
As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Higher tiers also include referral bonuses, product discounts, and a dedicated channel manager.
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