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Good Reads for B2B Marketing - Staple Yourself to a Lead

Pointclear

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Amy Guarino says marketers should follow along as a prospect journeys through the company’s various channels. Staple Yourself to a Lead. Via BtoB Magazine.

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Prospect Development Program Jumpstarts Manufacturer’s Channel Sales

Pointclear

If you’re interested in more information on market coverage and its impact on new account penetration, I invite you to read a recently published case study that demonstrates how one company was able to achieve 70% to 90% new account penetration through effective market coverage.

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

Pointclear

Click to start video at this point — Ruth recently collaborated on a study of B2B marketing. In the past she had studied the breadth and the accuracy of marketing data, but with this study she focused on the depth. The cake still consists of the tried and true standby media channels. How valuable are trade shows?

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Successful Podcasts' Share Seven Qualities

Pointclear

This multi-use content is used in testimonial quotes, blogs, nurture messages, ebooks, hard cover books, guest websites, white papers or case studies. About the author: James Obermayer is the founder of the Sales Lead Management Association and the publisher of the Funnel Media Group which produces programming for the Funnel Radio Channel.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

Pointclear

The interviews are available on our blog and YouTube channel. In a recent study, it was determined that of 9,000 leads, only 1.28 The cake still consists of the tried and true standby media channels. Their comments will surprise and enlighten you. Nick Stein, Vision Critical, Youth Meets Experience in Sales Force.

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'Gold Calling' Is Alive and Well

Pointclear

In reality, all three channels work together to help each other and I get more catalogs in the mail today than I did in the ’80s. In fact, according to a recent ITSMA study 71 percent of technology buyers want sales involved in early stages of the sales cycle. Post the introduction of the Internet, some opined that retail was dead.

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The 5 Top Media for Cold Prospecting

Pointclear

But what are the most effective outbound marketing channels for kicking off a business relationship? These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota.

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